Introducing our new visual identity.
We are proud to unveil our refined new visual identity, which reflects who we are today, and where we're heading. This new look and feel brings clarity and cohesion, and reflects our commitment to timeless design, quality materials, and uncompromised engineering.
Our new logo sits at the heart of this transformation. Now more confident and enduring, it echoes our design ethos by stripping away everything superfluous. The essence remains, but in a modern, understated form.
Our new packaging has also been distilled to the essentials. Protective, minimal and inherently sustainable, it offers a luxurious feel while eliminating waste. Every detail, from structural design to materials and finish, has been considered with care and intent.
Our new icon is a simple mark inspired by the silhouette of the ETO decanter. It stands confidently with or without the logo, as a symbol of our design language: quietly assured, grounded, and intentional.
A neutral, understated colour palette provides space for our iconic decanter to lead. These tones create consistency throughout the brand – from physical packaging to our digital store – and lead us into our future with quiet confidence.
Using our decanter is a uniquely tactile experience, and we've translated that into every detail of our visual system. From our printed user guides to our emails, this new visual system harmonises every detail, and has been painstakingly designed to feel unmistakably ETO, wherever you encounter it.
Our visual identity is a natural progression, reflecting how our thinking has progressed over the last half-decade. It's a more expressive and coherent embodiment of who we are, as we embrace our future while honouring our roots. It's still ETO. Just clearer and more confident than ever.