Introducing our new visual identity.
To coincide with the launch of the ETO 750, we’re unveiling our new visual identity — a natural progression that reflects who we are today and where we’re heading. It embodies our commitment to timeless design, quality materials, and uncompromised engineering.
At its heart is our new ETO logo: bold and timeless, animating into an icon of the decanter — symbolising how ETO’s individual parts come together to create our unique design.
Our new packaging is minimal, protective, and designed to eliminate waste without compromising quality. Every element — from structure to materials and finish — has been carefully chosen for sustainability, durability, and a refined unboxing experience.
Our new icon is a simple mark inspired by the silhouette of the ETO decanter. It stands confidently with or without the logo, as a symbol of our design language: quietly assured, grounded, and intentional.
A neutral, understated colour palette provides space for our iconic decanter to lead. These tones create consistency throughout the brand –from physical packaging to our digital store – and lead us into our future with quiet confidence.
Using ETO is a tactile experience, and our updated visual identity reflects that. From printed guides to emails, every detail has been considered to feel consistent, functional, and unmistakably ETO.
Our visual identity is a natural progression, reflecting how our thinking has progressed over the last half-decade. It's a more expressive and coherent embodiment of who we are, as we embrace our future while honouring our roots. It's still ETO. Just clearer and more confident than ever.